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NAME AND CONTACT DETAILS OF THE CONTROLLER AND THE COMPANY DATA PROTECTION OFFICER
COMPANY DATA PROTECTION OFFICER
This data protection information applies to data processing by:

Represented by: Runic Alphabet
Email: runes @runic-alphabet.com

COLLECTION AND STORAGE OF PERSONAL DATA AND THE NATURE AND PURPOSE OF ITS USE
a) When visiting the website
When you visit our website www.runic-alphabet.com, the browser used on your end device automatically sends information to our website server.
browser used on your end device automatically sends information to the server of our website. This information is
is temporarily stored in a so-called log file. The following information is
The following information is collected without your intervention and stored until it is automatically deleted:

• IP address of the requesting computer,
• Date and time of access,
• name and URL of the file accessed,
• website from which access was made,
• browser used and, if applicable, the operating system of your computer as well as the name of your access provider.
  provider. The aforementioned data is processed by us for the following purposes:
• Ensuring a smooth connection to the website, – Ensuring a comfortable use of our website
  comfortable use of our website,
• evaluating system security and stability, and
• for other administrative purposes.

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate
interest follows from the data collection purposes listed above. In no case do we use
we use the collected data for the purpose of drawing conclusions about your person.
In addition, we use cookies and analysis services when you visit our website. For more information
You will find more detailed explanations of this in sections 4 and 5 of this data protection declaration.

b) When registering for our newsletter
If you have given your express consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO, we will use your
e-mail address to send you our newsletter on a regular basis. For the receipt of the
To receive the newsletter, it is sufficient to provide an e-mail address.
You can unsubscribe at any time, for example via a link at the end of each newsletter.
Alternatively, you can also unsubscribe at any time by sending an e-mail to runes@ runic-alphabet.com.
at any time.

c) When using our contact form
If you have any questions, we offer you the possibility of contacting us via a form provided on the website.
contact us via a form provided on the website. In doing so, it is necessary to provide a valid e-mail address,
so that we know who the enquiry is from and so that we can answer it.
Further information can be provided voluntarily. Data processing for the purpose of contacting us
with us is carried out in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO on the basis of your voluntarily given
voluntarily given consent. The personal data collected by us for the use of the contact form will be deleted
data collected by us for the use of the contact form will be automatically deleted after completion of your request.

d) Upon conclusion of a contract

(i) When concluding a contract, the following data will be collected from you:

• Name
• home address
• Billing address, if applicable
• email address

(ii) You may provide the following data voluntarily:

Telephone number

The collection of data for the purpose of concluding a contract with us is carried out in accordance with Art. 6 Para. 1 S. 1 lit. b

DSGVO on a legal basis. This data is stored as long as it is necessary for the

contractual obligations or is required by law or, in the case of (ii), your consent to the storage of the data.

consent to the storage of the data is revoked. In the case of (ii), the data collection takes place

according to Art. 6 Para. 1 S. 1 lit. a DSGVO on the basis of your voluntarily given consent.

TRANSFER OF DATA
Your personal data will not be passed on to third parties for purposes other than those listed below.purposes listed below.

• We only pass on your personal data to third parties if:
• you have given your express consent to this in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO,
• the transfer is necessary for the assertion, exercise or defence of legal claims in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, and
  of legal claims and there is no reason to assume that you have an overriding
  have an overriding interest worthy of protection in the non-disclosure of your data,
• in the event that there is a legal obligation to disclose your data pursuant to Art. 6 para. 1 p. 1 lit. c DSGVO, and
  exists, and
• this is legally permissible and necessary according to Art. 6 para. 1 p. 1 lit. b DSGVO for the processing of contractual relationships with you.
  with you.

COOKIES
We use cookies on our website. These are small files that are automatically created by your browser and stored on your
automatically and which are stored on your end device (laptop, tablet, smartphone or similar) when you visit our site.
when you visit our site. Cookies do not cause any damage to your
Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
Information is stored in the cookie that is related to the specific end device used.
specifically used terminal device. However, this does not mean that we gain direct knowledge of your identity.
knowledge of your identity.

The use of cookies serves, on the one hand, to make the use of our offer more pleasant for you.
for you. We use so-called session cookies to recognise that you have already visited individual pages of our website.
you have already visited individual pages of our website. These are automatically deleted after you leave our
deleted.

In addition, we also use temporary cookies to optimise user-friendliness.
which are stored on your end device for a certain fixed period of time.
If you visit our site again in order to use our services, it is automatically recognised that you have already been to our site.
that you have already been with us and which entries and settings you have made,
so that you do not have to enter them again.

On the other hand, we use cookies in order to statistically record the use of our website and to
for the purpose of optimising our services for you (see section 5). These cookies
enable us to automatically recognise that you have already been to our website when you revisit it.
that you have already been to our site. These cookies are automatically deleted after a defined period of time.
deleted.

The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties.
interests as well as those of third parties in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
Most browsers accept cookies automatically. However, you can configure your browser in such a way
that no cookies are stored on your computer or that a notice always appears
before a new cookie is created. The complete deactivation of cookies can
However, if you disable cookies completely, you may not be able to use all the functions of our website.

ANALYSIS TOOLS
a) Tracking tools

The tracking measures listed below and used by us are used on the basis of
of Art. 6 para. 1 p. 1 lit. f DSGVO. With the tracking measures used, we want to
measures we use to ensure that our website is designed to meet your needs and that it is
website. On the other hand, we use the tracking measures in order to statistically record the use of our
website statistically and for the purpose of optimising our offer for you.
for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
tracking tools.

i) Google Analytics

For the purpose of demand-oriented design and continuous optimisation of our web pages, we use
we use Google Analytics, a web analytics service provided by Google, Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In
In this context, pseudonymised usage profiles are created and cookies (see under
point 4) are used. The information generated by the cookie about your use of this
website such as

• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• host name of the accessing computer (IP address),
• time of the server request,

are transmitted to a Google server in the USA and stored there. The information is
The information is used to evaluate the use of the website, to compile reports on the website activities and to
and to provide other services relating to website activity and internet usage for
use of the internet for market research purposes and to tailor the design of these
of these Internet pages. This information may also be transferred to third parties
third parties if this is required by law or if third parties process this data on behalf of
process this data on behalf of third parties. Under no circumstances will your IP address be merged with other Google data.
The IP addresses are anonymised so that an allocation is not possible (IP masking).
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
software; however, we point out that in this case not all functions of this website may be fully
functions of this website can be used to their full extent.

You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
your use of the website (incl. your IP address) as well as the processing of this data by
Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

ii)Google Adwords Conversion Tracking

In order to statistically record the use of our website
website and for the purpose of optimising our website for you, we also use the
Google Conversion Tracking. In this process, Google Adwords sets a cookie (see point 4) on your computer.
computer if you have accessed our website via a Google advertisement. These
These cookies lose their validity after 30 days and are not used for personal identification.
If the user visits certain pages of the Adwords customer’s website and the cookie has not yet
cookie has not yet expired, Google and the client can recognise that the user has clicked on the ad and
and was redirected to that page.

Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of
tracked via the websites of Adwords customers. The information obtained with the help of the conversion cookie
is used to compile conversion statistics for Adwords customers who have opted for
have opted in to conversion tracking. The Adwords customers will learn the total number of
of users who clicked on their ad and were redirected to a page marked with a conversion tracking tag.
page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
personally identifiable.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose – for example, by clicking on the
setting of a cookie required for this – for example, by means of a browser setting that generally deactivates the
generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking,
by setting your browser to block cookies from the domain “www.googleadservices.
com” are blocked. Google’s privacy policy on conversion tracking can be found
here (https://services.google.com/sitestats/de.html).

iii) Hotjar

On some pages we use the web analysis service Hotjar of Hotjar Ltd. Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe tel.: +1 (855) 464-6788).

With this tool, movements on the websites on which Hotjar is used can be tracked (so-called heat maps). This makes it possible to see how far users scroll and which buttons they click on. The tools also make it possible to obtain feedback directly from users on or about the website. This provides us with valuable information to improve the design of the website.

The website operator pays special attention to the protection of your personal data when using this tool. For example, we can only track which buttons are clicked, mouse history, how far scrolled, device screen size, device type and browser information, geographic location (country only) and preferred language to display our website. Areas of the websites where personally identifiable information about you or third parties is displayed are automatically hidden by Hotjar and are therefore not trackable at any time.

Hotjar offers every user the option of using a “Do Not Track header” to prevent the use of the Hotjar tool so that no data is recorded about the visit to the respective website. This is a setting that is supported by all common browsers in current versions. To do this, your browser sends a request to Hotjar with the information to deactivate the tracking of the respective user. If you use sipgate websites with different browsers/computers, you must set up the “Do Not Track Header” separately for each of these browsers/computers.

Detailed instructions with information about your browser can be found at: https://www.hotjar.com/opt-out.

Instructions in German can be found here: http://www.akademie.de/wissen/do-not-track-datenschutz

Further information about Hotjar Ltd. and about the Hotjar tool can be found at: https://www.hotjar.com.

The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

SOCIAL MEDIA PLUG-INS
On our website, we use social plug-ins of the social networks Facebook, Twitter and Instagram on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO.
social networks Facebook, Twitter and Instagram in order to make us better known.
The underlying promotional purpose is to be regarded as a legitimate interest within the meaning of the DSGVO.
The responsibility for data protection-compliant operation is to be ensured by their respective providers.
provider. The integration of these plug-ins by us takes place by means of the so-called
two-click method in order to protect visitors to our website as best as possible.

a) Facebook

Social media plugins from Facebook are used on our website to make their use more personal.
to make their use more personal. We use the “LIKE” or “SHARE” button for this purpose. This is
an offer from Facebook.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection with the servers of Facebook.
establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook
directly to your browser, which then integrates it into the website.
By integrating the plugin, Facebook receives the information that your browser has called up the corresponding page of our website.
page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook.
or are not currently logged in to Facebook. This information (including your IP address)
your browser directly to a Facebook server in the USA and stored there.
stored there.

If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account.
account directly. If you interact with the plugins, for example by clicking the “LIKE” or “SHARE” button, the corresponding information is transmitted to Facebook.
button, the corresponding information is also transmitted directly to a Facebook server and stored there.
Facebook server and stored there. The information is also published on Facebook
and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and the
design of the Facebook pages. For this purpose, Facebook creates profiles of use, interests
and relationship profiles, e.g. in order to monitor your use of our website with regard to the advertising
advertisements displayed to you on Facebook, to inform other Facebook users about your
about your activities on our website and to provide other services related to the use of Facebook.
services related to your use of Facebook.

If you do not wish Facebook to associate the data collected via our website with your
Facebook account, you must log out of Facebook before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by
and use of the data by Facebook, as well as your rights in this respect and setting options for protecting your privacy.
privacy can be found in Facebook’s privacy policy (https://www.facebook.com/about/privacy/).

b) Twitter

Our website contains plugins of the short message network of Twitter Inc. (Twitter)
integrated. You can recognise the Twitter plugins (tweet button) by the Twitter logo on our site.
You can find an overview of tweet buttons here (https://about.twitter.com/resources/buttons).
When you call up a page of our website that contains such a plugin, a direct connection is established between your browser and the Twitter server.
connection is established between your browser and the Twitter server. Twitter thereby receives the
information that you have visited our site with your IP address. If you click on the Twitter
“button while you are logged into your Twitter account, you can share the content of our pages on your Twitter profile.
content of our pages on your Twitter profile. This enables Twitter to associate your visit to our
Twitter can assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no
knowledge of the content of the transmitted data or its use by Twitter.
If you do not wish Twitter to be able to associate your visit to our website, please log out of your Twitter account.
please log out of your Twitter user account. You can find further information on this in the data protection declaration
of Twitter (https://twitter.com/privacy).

c) Instagram

So-called social plugins (“plugins”) from Instagram are also used on our website,
which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).
is used.

The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”.
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Instagram.
establishes a direct connection to the Instagram servers. The content of the plugin is transmitted by Instagram
directly to your browser and integrated into the page. Through this integration
Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not use Instagram.
website, even if you do not have an Instagram profile or are not currently logged in to Instagram.
are currently logged in.

This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA.
server in the USA and stored there. If you are logged in to Instagram, Instagram can
Instagram can directly assign your visit to our website to your Instagram account. If you
interact with the plugins, for example by clicking the “Instagram” button, this information will also be
also transmitted directly to an Instagram server and stored there.
The information is also published on your Instagram account and displayed to your contacts there.

If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log in to Instagram before visiting our website.
your Instagram account, you must log out of Instagram before visiting our website.
Instagram before visiting our website.

For more information, please see Instagram’s privacy policy (https://help.instagram.com/155833707900388).

AFFECTED RIGHTS
You have the right to:

• to request information about your personal data processed by us in accordance with Art. 15 DSGVO.
  demand. In particular, you can request information about the processing purposes, the category of the
  category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned
  the planned storage period, the existence of a right to rectification, erasure, restriction of processing or the
  erasure, restriction of processing or objection, the existence of a right of
  right of appeal, the origin of your data, if it has not been collected by us, as well as
  the existence of automated decision-making, including profiling, and, if applicable, meaningful information on its use.
  We would also be pleased to receive meaningful information on the details of such decision-making;
• in accordance with Art. 16 DSGVO, to have any inaccurate or incomplete personal data stored by us
  personal data stored by us;
• demand the deletion of your personal data stored by us in accordance with Art. 17 DSGVO
  data stored by us, unless the processing is necessary for the exercise of the right to freedom of
  and information, for compliance with a legal obligation, for reasons of public interest or for the
  interest or for the assertion, exercise or defence of legal claims.
  is necessary;
• to request the restriction of the processing of your personal data in accordance with Art. 18 DSGVO.
  the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete the data.
  processing is unlawful, but you object to its deletion and we no longer need the data, but you wish to use it to
  but you need them for the assertion, exercise or defence of legal claims
  or you have objected to the processing in accordance with Art. 21 DSGVO;
• in accordance with Art. 20 DSGVO, your personal data which you have provided to us is stored in a
  in a structured, common and machine-readable format or to request the transfer of the data to another
  to another person responsible;
• revoke your consent at any time in accordance with Art. 7 (3) DSGVO.
  This means that we may no longer process the data based on this consent in the future,
  may no longer continue the data processing in the future and
• complain to a supervisory authority in accordance with Art. 77 DSGVO. As a rule, you can
  the supervisory authority of your usual place of residence or place of work or of our
  our registered office.

RIGHT OF OBJECTION
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6.
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO.
against the processing of your personal data, insofar as there are grounds for doing so which
situation or if the objection is directed against direct advertising.
directed. In the latter case, you have a general right to object, which is implemented by us without specifying a
situation is implemented by us without specifying a particular situation.
If you wish to make use of your right of revocation or objection, it is sufficient to send an email
to runes @ runic-alphabet.com

DATA SECURITY
We use the widespread SSL procedure (Secure Socket Layer) within the website visit.
in connection with the highest encryption level supported by your browser.
supported by your browser. As a rule, this is a 256-bit encryption. If your browser
does not support 256-bit encryption, we use 128-bit v3 technology instead.
You can tell whether an individual page of our website is encrypted when it is transmitted by
by the closed display of the key or lock symbol in the lower status bar of your browser.
status bar of your browser.

We also use suitable technical and organisational security measures,
against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised disclosure.
loss, destruction or against unauthorised access by third parties. Our security measures are
Our security measures are continuously improved in line with technological developments.

UPDATING AND AMENDMENT OF THIS DATA PROTECTION DECLARATION
This data protection declaration is based on the requirements of the General Data Protection Regulation applicable as of May 2018,
and the Federal Data Protection Act (new). It is updated on an ongoing basis.